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Tips to Consider When Purchasing Your Next Timepiece

Choosing the right timepiece can be a vital part of your everyday routine.
Have you heard the expression, "There are not enough hours in the day?" With minutes becoming increasingly more precious with each day that passes, now is the perfect opportunity to consider time, and more importantly, how you tell it. If you're like many people, you know the right watch is the ultimate power accessory, and you want a timepiece that shows the world exactly what you're made of.

According to a national survey, there are several key points to keep in mind when buying a luxury watch, including:

- Swiss made: Today, watches are produced in a myriad of countries worldwide. However, when you invest in a timepiece from Switzerland, you're purchasing a piece of tradition. The Swiss

have excelled in the art of watchmaking for more than a century, and Swiss-made watches boast unparalleled craftsmanship, quality and a rich history.

- Versatility: Look for a timepiece that complements your busy lifestyle, and can transition seamlessly from a morning run–to the boardroom–to a casual weekend.

- Features: In this age of technology and innovation, watches do more than simply tell time. Many high-end timepieces have a second time zone, alarms, perpetual calendar and other useful functions.

One serious watch we like for men–and a favorite of golf champion Tiger Woods–is TAG Heuer's Aquaracer Chronotimer. Its multi-functional digital and analog time takes the luxury timepiece to an elevated level. Accurate to one one-hundredth of a second, the chronograph has a backlit dial that features an analog time display with central hour, minute and second hands along with a digital read-out that goes beyond just gadgetry.

The Chronotimer's oversized countdown function enables wearers to time everything from the last few seconds of a regatta to the rhythm of a work out routine. An alarm and dual time zone setting comes in handy during business travel or driving trips, while a perpetual calendar eliminates the need to constantly re-set the date.

This oversized, elegant watch is available on a stainless steel bracelet or black rubber strap, both with a black or new, bright yellow dial. If you have any questions about the Aquaracer Chronotimer or other TAG Heuer products, please visit www.tagheuer.com. - NU

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